A new joint marketing programme with Goldsmiths, University of London.
We aim to facilitate mutually beneficial interactions between London-based tech companies and marketing students. At the heart of this programme are marketing projects – focused on companies’ marketing challenges and executed by marketing students.
Companies obtain access to fresh ideas, and students will be able to apply their knowledge and skills to real-world problems, thereby making an impact and creating value. Networking events will provide opportunities for students and practitioners to connect in a more casual environment. We hope this programme helps establish fruitful relationships between students and companies, and also facilitates job search and recruiting efforts, respectively.
HOW IT WORKS
PROJECT SUBMISSIONS
Companies submit project proposals for different types of marketing projects – depending on their marketing needs and challenges.
WORK WORK WORK!
Student teams work on the marketing projects as part of their university coursework–guided by university lecturers.
FINAL PRESENTATIONS
Companies obtain the final project report summarizing the marketing ideas, solutions, and recommendations developed by student teams.
PROJECTS
The following project types are currently available. Each project will be carried out by student teams during term time over a period of up to 10 weeks.
Marketing Planning
Looking for a holistic and systematic marketing plan? Students will
develop a detailed marketing plan for your product/brand/ company, including situation analysis and recommendations regarding market segmentation, targeting, positioning, branding, product strategy, pricing, distribution, and marketing communications. They will conduct original market research to justify their proposed marketing recommendations.
The project will commence in the week of the 30th September 2019. Interested companies can submit a project proposal (400 words max), including a brief description of the focal product/brand/company and a set of 3-5 marketing goals, here:
Market Opportunity Identification
Looking for new growth options based on your technology? Students will identify and assess a new market opportunity for your technology. They will identify and describe the focal market need/customer problem the technology may solve, demonstrate how the technology can address the identified market need/customer problem, identify potential competing technological solutions, assess the attractiveness of the market opportunity (size, profitability, etc.), and develop go-to-market strategy recommendations.
The project will commence in the week of the 30th September 2019. Interested companies should submit their project proposal (400 words max), including a brief description of the focal technology and existing market applications at the bottom of this page.
Digital Marketing Strategy
Looking to improve your digital marketing activities? Students will assess the strengths and weaknesses of your current digital marketing strategy (if existent). Based on this assessment, they will develop recommendations with regards to relevant KPIs, media selection, customer engagement strategies, inbound marketing and content creation, mobile marketing tactics, etc.
The project will commence in the week of the 13th January 2020. Interested companies should submit their project proposal (400 words max), including an overview of current digital marketing activities (if applicable) and a set of 3-5 digital marketing goals, by using the form at the bottom of this page.
Digital Media Analytics
Looking to better understand consumer behaviour online? Students will perform an in-depth analysis of online content (posts, comments, reviews,
etc.) created by consumers to derive meaningful implications for your product/brand/company. The project involves online data collection, linguistic and content analyses, data visualization, and data interpretation to develop actionable recommendations.
The project will commence in the week of the 13th January 2020. Interested companies should submit their project proposal (400 words max), including an overview of current digital marketing activities (if applicable) and a set of 3-5 digital marketing goals by using the form at the bottom of this page.
Customer Experience Creation
Looking to boost customer value? Students will map out the customer journey to identify critical touch points of customers with your product/brand/company. Students will develop a unique customer experience for a selected customer touchpoint (e.g., in retail, online, public spaces, or co-creation settings) with a view to improving customer value.
The project will commence in the week of the 13th January 2020. Interested companies should submit their project proposal (400 words max), including a description of the focal product/brand/company and a set of 3-5 customer management goals by using the form at the bottom of this page.
Be a part of it.
DIRECTORS
Dr Sven Molner
Dr Sven Molner is a Lecturer in Marketing and Director of the MSc Consumer Behaviour and the MSc Marketing & Technology at Goldsmiths, University of London. In his research, Dr Sven Molner investigates how managers and entrepreneurs use emerging technology to create new markets.
Dr Suleyman Demirsoy
Suleyman’s full-time profession is at Intel. He serves as an Acceleration Architect in EMEA in the Networking and Custom Logic Group. He is a member of IEEE and Intel’s technical leadership program.
Pedro Caetano
Pedro Caetano runs the Communications for Vesuvio Labs, an Insurtech studio led by Kristian Feldborg based at Level39, the world’s most connected tech community at the heart of Canary Wharf – London.
Pedro studied Management for the artistic sector at ESTC in Lisbon, and he’s an active member of London Innovation Society as a strategic partnership since June 2018.
CONTRIBUTORS
